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Thursday, 27 November 2008 |
By Sameep Shah
 When you're marketing your business through a blog, you can often reach more people, or at least people that you might not have found otherwise. Blog marketing is one of the many forms of viral marketing, or word-of-mouth. By having a more informal environment, people will feel more connected and welcomed, which might encourage them to continue on to your website and purchase your products and/or services more than a formal advertisement would. People like to feel special, and when it comes to marketing, blogs and other viral marketing tools are key to giving people what they want. This is why it is good to have a ready reference of blog marketing tips to use as a guide.
In a blog, you should avoid formal language and a stale tone. You need to be impersonal, relatable, and conversational with your readers. Blogs are designed to be interesting and fun; if they were meant to be formal they would be articles or academic papers. The first rule of viral marketing is to make people feel something. It doesn't matter if you make them love |
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Last Updated ( Thursday, 27 November 2008 )
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